Vegan Essentials
Vegan grocery e-commerce.
Overview
Vegan Essentials is an online vegan grocery store, pitched as a one-stop shop for animal-free and cruelty-free products: vegan cheese, meat and seafood, chocolate and sweets, egg replacers, pantry staples, prepared foods, snacks, vitamins and companion animal products, plus Rare Vegan Finds and shop-by-dietary-needs sections. Chilled items ship at a flat cold-shipping rate, and economy shipping is free over $99.
The store runs on Shopify with a store-specific theme and a fly-out cart. The theme sends PostHog analytics events for product adds, cart updates, checkout starts and searches. Klaviyo handles email sign-up and back-in-stock alerts, Stamped shows reviews, and a smart banner points shoppers to the Vegan Essentials apps on the App Store and Google Play.
What was built
- Shopify storefront with category, best-seller, new product, rare finds, gift idea and sale collections.
- Fly-out cart with product total, a View Cart link and direct checkout.
- PostHog event tracking in the theme: Product Added to Cart, Cart Updated, Checkout Started and Search Performed.
- Smart app banner linking the iOS and Android Vegan Essentials apps.
- Klaviyo email capture with a 10% first-order offer and back-in-stock subscriptions.
Stack
Data
- PostHog
- Product analytics events for cart, checkout and search behaviour
Integrations & Payments
- Klaviyo
- Email sign-up forms and back-in-stock subscriptions for sold-out products
- Stamped
- Customer product reviews loaded and shown across the storefront
- OptinMonster
- On-site campaign script loaded on the storefront pages
- accessiBe
- Accessibility widget loaded on the storefront for visitors who need adjustments
CMS & Commerce
- Shopify
- Catalogue, cart, checkout, gift certificates, blog and newsletter for the store
- Store-specific theme
- Theme built for this store rather than taken from the Shopify Theme Store
- Globo Form Builder
- Shopify app extension for forms embedded in the storefront
- Free gift with purchase
- Monk app extension for free gift with purchase promotions on the storefront